Food Safety With CRYOVAC Brand VPP
Customer Case Study

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For a number of years, Butterball used chub packaging with metal clips for their food service ground turkey products. Although the packaging was industry standard, metal clips presented a number of challenges including keeping track of the clips and making sure they did not end up in finished dishes.

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As long-term partners in ground turkey packaging, Butterball turned to meaning of volleyball game to explore alternatives to metal clip packaging. meaning of volleyball game, having foreseen the issues with metal clips, had already successfully tested a clipless solution for beef and was able to quickly test the solution with ground turkey.,cricket bat logo

meaning of volleyball game introduced Butterball Foodservice to CRYOVAC® brand Vertical Pouch Packaging (VPP) and Butterball instantly recognized the safety and quality advantages. “Food safety is as much a priority for Butterball as it is for our operators, and our new ground turkey packaging meets that need while also allowing chefs to create delicious dishes for their diners,” says Richie Jenkins, Butterball’s senior director of national accounts/marketing.

“Food safety is as much a priority for Butterball as it is for our operators, and our new ground turkey packaging meets that need while also allowing chefs to create delicious dishes for their diners.”

—Butterball’s Senior Director of National Accounts and Marketing, Richie Jenkin

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roma results
  • Packages are safer throughout the supply chain with no risk of metal clips getting misplaced or inadvertently ending up in food
  • Virtually all of Butterball’s ground turkey food service customers now receive their product in VPP
  • Distributors and end users continue to view Butterball Foodservice as a leader in innovative packaging that solves operator concerns
  • The new rectangular product shape is easier for food service operators to stack and takes up less freezer space
  • The durable film stands up better to movement during shipping, preventing leaks and avoiding punctures while helping the ground turkey maintain its flavor and freshness